About Trex®

Changing the way the world lives outdoors. Since 1996 Trex has invented, defined and perfected the composite deck category, becoming the world’s largest manufacturer of wood-alternative decking products. Never content to settle, we continue to make strides in outdoor engineering, melding innovation with environmental responsibility and beautiful form with powerful function. Trex is the branded leader in wood-alternative products for outdoor living. There’s a reason we’re the world’s #1 decking brand: we offer the most innovative, technologically advanced outdoor living products available today. As the first company to combine the durability of recycled plastic with the natural beauty of reclaimed wood in a high-performance decking product, we lead the way in applying this proprietary technology to a wide variety of outdoor applications for low-maintenance, luxurious outdoor living.

Our Mission

BCM’s long term plan has been to extend the brand into new, logical building product categories via strategic licensing partnerships that are synergistic with the Trex® brand’s core decking and porch products.

After extensive research on the category and identifying multiple prospective partners, BCM developed a best in class license focused on the long-term success of an outdoor living offering that would enhance the brand image of Trex and appeal to millions of homeowners. Today, the license is sold across multiple channels of distribution and includes dozens of exclusive designs across multiple product collections complementing low-maintenance and eco-friendly Trex outdoor living spaces.

Client
  • Trex
Our Services
  • Strategy, Idea and Concept
  • Product Market Research
  • Brand Acquisition
  • License Program Development
Our passion leads to licensing success

Brand Capital Marketing™
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