The Brand

Trex® Outdoor Furniture™ brings style, comfort and durability to your outdoor living space. Generously-sized contoured seating, along with tables in a multitude of dimensions, gives you endless choices for dining and entertaining. And with a variety of attractive color combinations, as well as styles from contemporary to casual, you’re sure to find just the right look that will enhance the beauty and functionality of your Trex® deck.

There’s really only one way to enjoy the freedom of being outdoors—relaxing in the outstanding comfort and unmatched style of Trex® Outdoor Furniture™. It just doesn’t get any better. Creating an outdoor living, dining and entertaining space with Trex Outdoor Furniture gives you the freedom to escape all things structured. Break away from routines and take those ordinary, everyday activities outside. Suddenly, you and your family will find yourselves enjoying the unrestricted boundaries of a whole new comfort zone.

Our Mission

BCM’s long term plan has been to extend the brand into new, logical outdoor living product categories via strategic licensing partnerships that are synergistic with the Trex® brand’s core decking, railing, and porch products.

After extensive research on the category and identifying multiple prospective partners, BCM developed a best in class license focused on the long-term success of an outdoor living offering that would enhance the brand image of Trex and appeal to millions of homeowners. Today, the license is sold across multiple channels of distribution and includes dozens of exclusive designs across multiple product collections complementing low-maintenance and eco-friendly Trex outdoor living spaces.

  • Trex
Our Services
  • Strategy, Idea and Concept
  • Product Market Research
  • Brand Acquisition
  • License Program Development

On Earth Day — and every day — we set the standard for “green” outdoor living. As one of the largest film and plastic bag recyclers in the U.S., every year we turn more than 1.5 billion recycled bags into beautiful and durable decking and railing.

The display of Trex Decking and Outdoor Furniture at the front of our Wholesale Warehouse in Balcatta, Perth Western Australia.

Our passion leads to licensing success

Brand Capital Marketing™
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