The Brand

A brand extension license partnership with the industry leader in specialty sleep that complements some of the most universally recognized furniture brands -Thomasville®, Broyhill® Lane® and Drexel Heritage® – for innovative and comfortable mattress systems and related sleep accessories. These revered brands are trusted by millions of consumers and their brand capital translates effortlessly to the home sleep market and speaks to consumers who are seeking a healthy, refreshing night’s sleep. Each offering has been selectively developed to provide a better, healthier choice when shopping for a new quality mattress, bed platform or sleep related accessory such as pillows to mattress toppers. The sleep systems have patented unique innovation and have features ranging from independent adjustability, luxurious and contouring memory foam, air, gel and latex materials allowing consumers to to enjoy personalized comfort and support…without compromise.

Our Mission

BCM developed a brand extension license partnership that complements Heritage Home Group brands including -Thomasville®, Broyhill® Lane® and Drexel Heritage® – for innovative and comfortable mattress systems and related sleep accessories.

Client
  • Heritage Home Group
Our Services
  • Strategy, Idea and Concept
  • Product Market Research
  • Brand Acquisition
  • License Program Development
Securing long-term strategic licensing partnerships.

Brand Capital Marketing™
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