February 6, 2020 M Stein


Bedding, bath, window, kitchen and table linens are part of the new textiles collection to debut at September market

New York, NY Sept 9 2019 – New Sega Home Textiles Inc. has inked a long-term licensing agreement with media giant Hearst for its heritage brand Country Living.

The assortment is set to debut at September market and will include a wide range of product categories. “This is a great opportunity for us to not only pair our direct manufacturing with an amazing brand, but it also creates a platform for us to extend our design expertise into additional product categories” said Brian Delp, New Sega CEO.

For market the showroom will be setup to recreate one of Country Living’s popular fairs which are held across the country. “We want to celebrate the brands history while still having fun. The publication transcends any single person or trend and has a devout audience of over 35MM. Recreating the Country Living Fair is the perfect way to bring the brand to life. We will have insta-worthy displays, games, and themed treats.” Brian added.

Categories will include the below:

  • Fashion bedding and Quilts
  • Basic Bedding and Sheets
  • Blankets and Throws
  • Core Towels and Fashion Bath
  • Window and Window Hardware
  • Kitchen and Table Linens
  • Air Mattresses

About Country Living

At 40-years-young, Country Living is a lifestyle brand that celebrates roll-up-your-sleeves resourcefulness to do the same. With a 15-person editorial team working out of a reclaimed biscuit factory in downtown Birmingham and a digital team of seven in New York, Country Living is the magazine equivalent of a mason jar: It’s small, adaptable, and has seemingly endless possibilities. Each issue serves up farm-fresh content across a (fittingly expansive) range of categories: home décor, home reno, entertaining, food, gardening, pets, travel and more. From sprawling farmhouses to backyard barbecue ideas, Country Living offers soulful and spirited how-tos that embrace slowing down and living well.

About New Sega Home Textiles Inc.

New Sega Home Textiles Inc. is the U.S. division of New Sega Textile (Nantong) Co., Ltd., a major producer of home textiles. The company manufactures and sources globally, servicing over 30 countries and regions. New Sega Home’s showroom is located in 261 5th Avenue in suite 2303.


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