Licensing Program Strategic Planning.
Understanding Your Business and Brand DNA
We recognize the immeasurable value of the trademarks we represent and as a result we are always protecting and seeking to enhance the value of our clients’ brand(s) through each license partnership we develop. We first conduct a comprehensive business and brand immersion process. Working collaboratively with our client, we gain a deep understanding of the DNA of their brand(s) as well as their core business. We then effectively transfer those learnings into a long-term plan and program that is strategically aligned with our clients’ core business objectives.