Licensing Benefits
For Licensors
BCM takes a very disciplined approach to licensing and we have a proven systematic approach which we customize based on each client’s needs and brand extension opportunities. This helps to ensure that the licensing program achieves the marketing, financial and legal benefit goals licensing can provide when done correctly. These goals are to:
For Licensees
The benefits to the licensee’s we secure on behalf of our clients are just as valuable and important to the success of their businesses. The investment required to launch new products and effectively market those products over time to develop meaningful and lasting trust and awareness with consumers is a high risk and expensive proposition. This approach requires significant investment and there is no guarantee of success particularly within today’s highly competitive retail environment which is why the vast majority of new product launches ultimately fail. However, the combination of an already established and trusted brand with quality products meeting consumers’ needs and appropriate support can provide a licensee the following: