POLYWOOD CEO Doug Rassi on bringing Country Living into outdoor furniture

Doug Rassi – CEO and Co-Founder of POLYWOOD – discusses sustainability, design and POLYWOOD’s Country Living collaboration.

Outdoor furniture firm POLYWOOD has been a pioneer in the ‘faux wood’ category, and was the first company in this sector to pick up the Lillian B. Winchester Design Excellence Award back in 1995.
Earlier this year, POLYWOOD teamed up with Hearst to launch a Country Living furniture collection, which spans items like patio dining and lounge furniture to rocking chairs and swings.

We spoke with Doug Rassi – CEO and Co-Founder of POLYWOOD – about sustainability, design and how POLYWOOD brought Country Living to life in furniture.

Doug, it’s great to connect. To kick us off, for anyone new to POLYWOOD, talk us through what you guys do?
Since 1990, POLYWOOD has been creating beautiful outdoor furniture made from sustainable materials, including landfill-bound and ocean-bound plastics. In fact, we recycle an average of 400,000 milk jugs a day.

All our furniture, from the classic Adirondack chair to our new PW Designer Series collection, is designed and built in our facilities in Syracuse, Indiana, and Roxboro, North Carolina.

Off-Site Manufacturing and the Outdoor Living Industry

For generations, outdoor living projects have been handled with an on-site, make it happen, strategy. A set of plans and a team of skilled builders made it all come together. However, times have changed and the number of skilled craftspeople available for any particular project has dwindled to a point of near extinction.

According to an NAHB survey, approximately 85% of builders and remodelers state they cannot find enough skilled carpenters to keep projects on track, driving up the costs of construction and making more projects unprofitable.

Enter Off-Site Manufacturing (OSM). A construction technique where building products are manufactured in a controlled factory environment and then installed on-site in order to reduce the number of skilled workers needed to complete the project. The benefits of off-site manufacturing for outdoor living projects are wide and varied.

Architects and designers can specify a product and know the product they choose will deliver quality to their client and look just as they designed. For builders and contractors, OSM can shorten build time, offer a higher quality finished product, reduce build costs, increase job site safety, and reduce waste.

Despite the growing need and the fact that “kit homes” were being sold by Sears, Roebuck & Co. starting in 1908, off-site manufacturing has mostly remained a niche building approach. Until recently.

With a shortage of skilled workers on the rise, companies in the outdoor living industry are turning to off-site manufacturing to cover the skilled labor gap and provide products that exceed those being built on-site.

Three outdoor living manufactures leading the way are Structureworks, makers of pergolas and shade structures, Danver, manufacturer of stainless steel outdoor kitchens and Eldorado Stone, an architectural stone manufacturer of modular fireplaces.

So why do these companies believe in the value of off-site manufacturing?

Murfreesboro, TN- Barrett Firearms Manufacturing Inc. (”Barrett”) announces it has entered into a long-term exclusive licensing agreement with Digital Arms to design, develop and market Barrett branded Non-Fungible Tokens (“NFTs”).

Digital Arms is bringing an NFT trading platform to the firearm, gaming and hunting marketplaces. For the first time ever, firearm enthusiasts and collectors will be able to purchase branded firearm NFTs and use them in games and other digital platforms. Working closely with Barrett, the leader in long range large caliber precision rifles, the company has begun developing the first ever licensed firearm NFT through a license deal brokered by Brand Capital Marketing. The Barrett .50 caliber Model 82A1® is the world’s most recognizable semi-automatic long-range rifle, used by civilians, sport shooters, law enforcement agencies, the United States military and more than 70 State Department approved countries around the world. Along with its sibling the Barrett M107, the Model 82A1® is also the official rifle of The State of Tennessee.

Chris Watkins, Digital Arms Founder, said “Barrett is one of the most aspirational firearm brands in the world and we are proud to lead with this iconic brand in our Digital Arms NFT ecosystem. Not everyone can afford a Barrett firearm, but this is a unique and exciting opportunity for gun, hunting and gaming enthusiasts as well as digital currency collectors to digitally own a limited-edition collectible. This partnership with Barrett lays the foundation for more partnerships with firearm manufacturers/brands in our platform to transform and lead the firearm NFT marketplace.”

Sam Shallenberger, Barrett President, said “We are looking forward to offering our brand enthusiasts as well as today’s gamers and collectors the opportunity to own exact digital replicas of a variety of Barrett firearms, including the one-of-a-kind Barrett Model 82A1®, which has served dedicated sportsmen and proven to improve our military readiness in every rugged environment around the globe.”

Colour Republic and Country Living Announce Launch of “Country Living Floral Collection”

New York, NY – Colour Republic launched the Country Living Floral Collection licensing partnership with Hearst Magazines’ Country Living. Freshly picked and artfully arranged, the Country Living Floral Collection offers unique floral designs for every occasion that can be delivered straight to your home to make each moment —and each place you put them—feel even more special.

Consumers can view the wide range of floral varieties, including colorful roses and mixed blooms at www.CountryLivingFlowers.com. The collection is now available for purchase exclusively on the Amazon Marketplace and bouquets come with a keepsake vase option.

“Working with a 30-million strong community like Country Living  enables us to bring the joy of flower delivery directly to consumers’ homes using high growth channels like e-Commerce,” says Kacy Fabie, Head of Digital & eCommerce at Colour Republic.

Colour Republic’s mission is to make life more joyful by designing environmentally friendly bouquets, perfect gift for birthdays, holidays, special occasions, and just to brighten someone’s day. Sourced from Rainforest Alliance Certified farms, the flowers are farm-fresh quality and sustainably grown in Ecuador.

“Nothing brightens a day like fresh flowers, and we’re thrilled to be able to send readers colorful clippings from the countryside courtesy of this new collaboration,” says Rachel Hardage Barrett, Editor-in-Chief of Country Living. “Country Living has long embraced a slower and more deliberate way of life—a point of view that resonates with readers now more than ever—and nothing says “stop and smell the flowers” like having a fresh bouquet on hand.”

This partnership was brokered by Brand Capital Marketing, Country Living’s exclusive global licensing representative.

www.brandcapitalmarketing.com 

ABOUT COLOUR REPUBLIC – A STORY BEHIND EVERY FLOWER

Colour Republic is a grower of fresh cut flowers specializing in sales to both eCommerce and mass-market customers in the United States and Canada. Colour Republic brings the beauty and quality of Ecuadorian flowers from farms high in the Andes Mountains straight to your home and delivers custom-made floral solutions for retailers of all sizes. Colour Republic offers unique designs that directly reflect market trends, so customers receive a great floral experience from start to finish, and is proud to provide customers unmatched quality, innovative floral solutions, exceptional customer service, and sustainable growing practices. Learn more at ColourRepublic.com. Follow Colour Republic on Facebook and Instagram.

ABOUT COUNTRY LIVING

For more than 40 years, Country Living has been a field guide to the good life, showcasing ideas and inspiration for laid-back living, regardless of geography, in the categories of design, food, entertaining, family, gardening, and pets. Country Living is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms. Hearst Magazines’ print and digital assets reach nearly 165 million readers and site visitors each month — 70% of all millennials and 69% of all Gen Z over the age of 18 (source: comScore/MRI 1-20/S19). The company publishes over 300 editions and 245 websites around the world and attracts more readers of monthly magazines than any other publisher. Country Living’s editorial offices are located in Birmingham, Alabama. Follow Country Living on TwitterFacebookPinterest and Instagram 

NEW SEGA, COUNTRY LIVING PARTNER ON HOME COLLECTION

New York, NY Sept 9 2019 – New Sega Home Textiles Inc. has inked a long-term licensing agreement with media giant Hearst for its heritage brand Country Living.

The assortment is set to debut at September market and will include a wide range of product categories. “This is a great opportunity for us to not only pair our direct manufacturing with an amazing brand, but it also creates a platform for us to extend our design expertise into additional product categories” said Brian Delp, New Sega CEO.

For market the showroom will be setup to recreate one of Country Living’s popular fairs which are held across the country. “We want to celebrate the brands history while still having fun. The publication transcends any single person or trend and has a devout audience of over 35MM. Recreating the Country Living Fair is the perfect way to bring the brand to life. We will have insta-worthy displays, games, and themed treats.” Brian added.

Categories will include the below:

  • Fashion bedding and Quilts
  • Basic Bedding and Sheets
  • Blankets and Throws
  • Core Towels and Fashion Bath
  • Window and Window Hardware
  • Kitchen and Table Linens
  • Air Mattresses

About Country Living

At 40-years-young, Country Living is a lifestyle brand that celebrates roll-up-your-sleeves resourcefulness to do the same. With a 15-person editorial team working out of a reclaimed biscuit factory in downtown Birmingham and a digital team of seven in New York, Country Living is the magazine equivalent of a mason jar: It’s small, adaptable, and has seemingly endless possibilities. Each issue serves up farm-fresh content across a (fittingly expansive) range of categories: home décor, home reno, entertaining, food, gardening, pets, travel and more. From sprawling farmhouses to backyard barbecue ideas, Country Living offers soulful and spirited how-tos that embrace slowing down and living well.

About New Sega Home Textiles Inc.

New Sega Home Textiles Inc. is the U.S. division of New Sega Textile (Nantong) Co., Ltd., a major producer of home textiles. The company manufactures and sources globally, servicing over 30 countries and regions. New Sega Home’s showroom is located in 261 5th Avenue in suite 2303.

COUNTRY LIVING MAGAZINE AND ENESCO ANNOUNCE STRATEGIC LICENSING PARTNERSHIP

Itasca, IL December 2019; Enesco LLC and Country Living magazine today announced the launch of a new licensed giftware collection, including holiday and home décor items available exclusively through Enesco LLC. Enesco will debut the collection at the Atlanta gift show starting January 2020. This new offering of products will be available at retail locations and on our website beginning Fall 2020, just in time for holiday shopping. 

The collection is inspired by the timeless aesthetic of Country Living magazine and the rich history of Enesco LLC. The Country Living collection has a modern farmhouse feel and includes pieces from Enesco Gifts Jim Shore, Our Name is Mud, Department 56 Village, and Christmas Trim.

“Country Living readers love infusing their homes with seasonal décor—particularly during the holidays. This partnership will give them even more ways to deck out their homes—and share the joy with friends and family—during the holiday season,” says Rachel Hardage Barrett, editor-in-chief of Country Living.

“Enesco’s goal of ‘Bringing Joy Every Day’ is at the heart of what Country Living achieves through their entertaining and lifestyle articles.  Enesco and Country Living brands are focused on family, friends and times spent together creating memories. Together we have designed an assortment that our customers and Country Living readers will agree is a beautiful addition to their home and holidays.” said Joan Kergides, Executive Vice President of Brands for Enesco LLC.

About Country Living

Country Living is a shelter-lifestyle magazine focusing on a variety of topics including decorating, antiques, cooking, travel, remodeling and gardening. In addition to its U.S. flagship, Country Living publishes a United Kingdom edition. Country Living is published by Hearst Magazines, a unit of Hearst, a leading global, diversified media, information and services company. Hearst attracts more readers of monthly magazines than any other publisher. Hearst Magazines’ print and digital assets reach 155 million readers and site visitors each month—two-thirds of all millennials, and over 80% of Gen Z and millennial women in the country (source: 2019 comScore/MRI 11-18/S18). With more than 25 brands in the U.S., the company publishes over 300 editions and 245 websites around the world. Follow Country Living on TwitterFacebook, Pinterest and Instagram. Country Living’s editorial offices are located in Birmingham, Alabama.

About Enesco

Enesco, LLC is a global leader in the giftware, and home and garden décor industries.  Serving more than 44,000 customers worldwide, Enesco distributes products to a wide variety of specialty card and gift retailers, home décor boutiques, as well as mass-market chains and online retailers.  Enesco’s International Headquarters is located in Itasca, Illinois.  With subsidiaries in the United Kingdom, France, Canada and Hong Kong, Enesco serves markets operating in Europe, the Americas, Canada, Australia and Asia.

Read more: https://www.ammoland.com/2019/06/barrett-enters-licensing-agreement-with-shoot-steel-inc/#ixzz7TPAHpMKS
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Murfreesboro, TN-(Ammoland.com)- Barrett announced that it has entered into a licensing agreement with Shoot Steel Inc. to design, manufacture and market a Barrett branded collection of high-performance steel targets.

“We are extremely proud to announce this partnership between Shoot Steel and Barrett Firearms. These two companies, being leaders in their respective areas in the firearms and shooting sports industries, aim to produce hard use and field-tested equipment guaranteed to live up to every expectation the end consumer might have. The new line of Barrett Targets will combine the already proven design aspects of Shoot Steel targets as well as incorporate some new features and materials including AR550 steel and weather resistant target coating. In short, both Barrett customers and Shoot Steel customers have grown to demand the best, and we aim to give them the training tools they need to continuously develop and test their skills for years to come.” – Max Roszkowski, of Shoot Steel Targets.

The Barrett collection will include 3/8″ and 1/2″ target lines as well as the most popular target packages and reactive targets. As Barrett Targets continues to develop and rigorously test new products, more targets will be added under the Barrett line.

“Barrett enthusiasts are passionate and expect quality and performance when a product bears our brand name,” said Chris Barrett, President.

For more information and purchasing information, visit www.barrett-targets.com to see the first collection of high-performance steel targets. To learn more about Barrett products, visit www.barrett.net.

GoatGuns™ Officially Licensed Miniature BARRETT® Model 82A1

Murfreesboro, TN- Barrett announced that it has entered into a licensing agreement with Goat Guns to design, manufacture and market a Barrett branded collection of high-quality die-cast replicas of select firearms.

GoatGuns LLC, creator of collectible miniature gun models, has developed a leading replica design replica of the Barrett Model 82A1.  It is currently available online and will be showcased officially at the Shot Show in January 2020.  The worldwide iconic .50cal Model 82A1, by creator Ronnie Barrett, is nicknamed ‘ALMIGHTY’ and made in 1/3 scale for a great collectible display item for any home or office.

FEATURES

The 1:3 scale Barrett Model 82A1 GoatGun Toy is 100% die cast metal.  It has several interchangeable parts for users to modify to their liking.  Features include:

  • 13” in length
  • Adjustable bipod
  • Magazine that holds up to 5 dummy miniature .50cal rounds
  • Sliding bolt carrier
  • Adjustable scope
  • Functional carry handle
  • Famous muzzle break
  • Available in Black, Digital Camouflage and Gold

AVAILABILILTY

GoatGuns is now accepting purchase orders for the licensed Barrett Model 82A1.  Product is available in pre-assembled display boxes or self-build model kits. MSRP $44.99. Contact wholesale@goatguns.com.

About Barrett

Barrett is a family-owned and operated company and the world leader in long-distance, precision rifle design and manufacturing. Barrett products in use by civilians, sport shooters, law enforcement agencies, the United States military, and more than 70 US State Department approved countries around the world. The Barrett Quality Management System (QMS) has received the prestigious ISO 9001:2015 certification for the design and manufacture of firearms, ammunition, and related accessories.

About Goat Guns

GoatGuns (Greatest of All Time) was started in 2017, selling first the AR15 and a Sniper replica. Goatguns was started based on making available diecast versions of popular guns/firearms to the gun enthusiast market.  Goatguns makes the highest quality 1:3 scale die cast metal replicas for users to display at home or work.  These toy models are a fun way for users to own and collect a variety of look-alike guns. Our products have intricate working parts but do not have any shooting capabilities. GoatGuns are loved by famous gun, veteran and gaming celebrities and  provide an affordable way for users to get their hands on many popular guns seen in wars and history.

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