Our Value Proposition.
Brand Capital Marketing (“BCM”) is a full-service corporate trademark licensing agency
with a proven track record of developing successful partnerships that complement, support,
and accelerate the growth of our clients’ businesses. Our depth of knowledge and experience in
over 100 consumer products categories coupled with our disciplined and unique approach to
developing and managing licensing relationships, provides significant benefits to our clients and the manufacturers and/or retailers that license the right to use our
client’s powerful brand(s).
Strategic Brand Licensing
Our specialization and core business focus is representing well established corporate trademarks/brands.
Strategic Planning
We first conduct a comprehensive business and brand immersion process then work collaboratively with our clients.
Licensing Benefits
We take a very disciplined approach to licensing and have a proven systematic approach customized for each client’s needs.
BCM Partnership Values
We are passionate about developing strong, long-term brand extension licensed businesses.
Licensing Program Support
We help our clients to successfully market and promote the licensed businesses/products to optimize and accelerate growth.
Successful Results
BCM has developed numerous successful brand extension licensing partnerships generating hundreds of millions of dollars in sales.
WE ARE THE PIONEERS OF INTEGRATED
& IN-CHANNEL LICENSING
A Proven Track Record for Creating Ideas And Extending Brands.
We are the pioneers of Integrated and In-Channel licensing, elevated forms of Brand Extension licensing, program development techniques and strategies. Our services are designed to grow each licensed business.
Creative Solutions for Customized Brand Extension Licensing.
We believe our work speaks for itself. Browse some of our
Strategic Brand Licensing partnerships.
Our Clients Include:
Client Portfolio & Trademark Experience
Accelerate Your Brand and Generate New Revenue Streams
BCM takes a very disciplined approach to licensing and we have a proven systematic approach which we customize based on each client’s needs and brand extension opportunities. This helps to ensure that the licensing programs we build achieve the marketing, financial and legal benefit goals licensing can provide when done correctly.
