Brand Capital Marketing (“BCM”) is a full-service corporate trademark licensing agency with a proven track record of developing successful partnerships that complement, support, and accelerate the growth of our clients’ businesses. Our depth of knowledge and experience in over 100 consumer products categories coupled with our disciplined and unique approach to developing and managing licensing relationships, provides significant benefits to our clients and the manufacturers and/or retailers that license the right to use our client’s powerful brand(s).
Strategic Brand Licensing
Our specialization and core business focus is representing well established corporate trademarks/brands.
We first conduct a comprehensive business and brand immersion process then work collaboratively with our clients.
We take a very disciplined approach to licensing and have a proven systematic approach customized for each client’s needs.
BCM Partnership Values
We are passionate about developing strong, long-term brand extension licensed businesses.
Licensing Program Support
We help our clients to successfully market and promote the licensed businesses/products to optimize and accelerate growth.
BCM has developed numerous successful brand extension licensing partnerships generating hundreds of millions of dollars in sales.
WE ARE THE PIONEERS OF INTEGRATED
& IN-CHANNEL LICENSING
We are the pioneers of Integrated and In-Channel licensing, elevated forms of Brand Extension licensing, program development techniques and strategies. Our services are designed to grow each licensed business.
Elevate Your Brand and Generate New Revenue Streams
BCM takes a very disciplined approach to corporate trademark licensing and we have a proven systematic approach, which we customize based on each client’s needs and brand extension opportunities. This ensures each licensing program we develop and manage delivers the maximum marketing, financial and legal benefits.