There are a number of effective strategies that BCM has developed with which our clients have successfully marketed and promoted the licensed businesses/products to optimize and accelerate the growth of each business partnership. Among others, these include:
- Profiling and marketing new products on our licensor’s Website, Social Media Channels, Print Advertising and Corporate Catalogs, etc.
- Selectively showcasing products in the licensor’s proprietary retail stores/showrooms
- Leveraging existing retail, dealer, and trade channel relationships
- Direct to Consumer marketing initiatives
- Collaboration at trade shows and marketing related cross promotion