About Heritage Home Group®
Heritage Home Group is a world leader in designing, manufacturing, sourcing and retailing home furnishings. Their portfolio of brands include some of the best known and most respected brands in the furniture industry including Thomasville, Broyhill, Drexel Heritage, Henredon, Lane, Hickory, Pearson and others. HHG makes furniture for the most important place in the world – your home. And no matter what your decorating desires or budget requirements are, HHG brands have a vast range of styling options and price points. Their core home furnishings as well as licensed products are distributed through a wide range of channels from specialized interior designers, traditional furniture retailers, specialty office & home to club/warehouse and mass merchant stores.
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BCM has developed and managed HHG’s licensing program with a focus on building successful, long-term businesses that are an important part of each of the brands overall product offering to consumers. The licensed businesses are designed to reinforce and benefit directly from each brand’s distinguished history, consumer and retail awareness, market leadership position and powerful brand capital. The key objective has been to extend the brands into new product categories where the brand capital matches those influencing retail needs and consumers purchase decision criteria. Today, the program has numerous licenses sold into existing and new distribution channels with quality partners. Several of the brand extension partnerships have been developed to offer multiple licensed brands wherein the licensee is able to offer multiple price points and also have strategic flexibility across distribution.