Outdoor Living Leader Expands Ancillary Offerings from Protective Tape to Cornhole Sets

ORLANDO, Fla. (IBS Booth #W3440) January 11, 2018 – From regulation cornhole sets to bold, bright furnishings and whimsical lattice, Trex Company is bringing added function – and fun – to the backyard in 2018, with several new outdoor living accessories making a debut at the 2018 International Builders’ Show (IBS).

“Today’s homeowners increasingly look to the backyard not just as a space for relaxation, but also as a primary venue for entertainment and social gatherings,” said Adam Zambanini, vice president of marketing for Trex Company. “With their high-performance and low-maintenance qualities, our Trex accessory products are all designed to maximize outdoor living enjoyment – and who says we can’t have a little fun while we’re at it?”


Crazy for Cornhole

Be the boss of the toss with new, regulation-quality Trex® Cornhole sets. Tournament-grade construction and advanced durability to withstand the elements make this cornhole set the perfect option for outdoor games. Offered in designs to match the colors and grain patterns of Trex decking, the sets include two regulation 2’ x 4’ cornhole boards and eight all-weather 16-ounce bean bags embroidered with the Trex logo.


Lovely Lattice

Adding beauty to any outdoor space, new Trex® LatticeWorks panels are perfect for enhancing privacy and concealing storage areas or unsightly views. Lattice is offered in black and white and available in nine Trex-exclusive designs ranging from romantic to deco. Trex LatticeWorks features the brand’s characteristic high-performance and durability with PVC-engineered construction that’s lightweight, weather-resistant and easy to maintain. These lattice panels can easily be integrated into both new and existing outdoor living spaces and applied to structures such as arbors, trellises and gazebos, or used as decorative wainscoting or deck skirting.


A Bolder, Brighter Backyard

Trex is turning up the intensity of its outdoor furniture offerings with a new vibrant colors series. Joining the collection’s seven other nature-inspired colors are bright, eye-catching shades of Sunset Red, Lime, Aruba (aqua) and Pacific Blue, ideal for adding a touch of the tropics to any outdoor space.

Durable and weather-resistant, Trex® Outdoor Furniture™ features the same low-maintenance, durability and eco-friendly aspects as the core Trex product line. It won’t rot, splinter or crack, and – unlike wood furniture – doesn’t require staining, sealing, painting or refinishing to remain looking beautiful over time. Additionally, it offers exceptional resistance to food spills, insects, mold and mildew, salt spray and other environmental elements often encountered in backyards and on patios, decks and beaches.

See these products and more, including accessories such as Trex® OutdoorLighting, Trex® Outdoor Kitchens, Trex® Spiral Stairs and Trex® Pergola, all on display at the International Builders Show, at Booth #W3440. To learn more about Trex, visit

About Trex Company

Trex Company is the world’s largest manufacturer of high-performance wood-alternative decking and railing, with more than 25 years of product experience.  Stocked in more than 6,700 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice.  For more information, visit  You also can follow Trex on Twitter (@Trex_Company), Instagram (@trexcompany) Pinterest (trexcompany), or Houzz (trex-company-inc), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo).

Trex® Cornhole is manufactured and sold by IPG Global Marketing under a Trademark License Agreement with Trex Company, Inc.

Trex® LatticeWorks is manufactured and sold by Rhea Products, Inc. d/b/a Acurio Latticeworks under a Trademark License Agreement with Trex Company, Inc.

Trex® Outdoor Furniture products are manufactured and sold by Poly-Wood, Inc., under a Trademark License Agreement with Trex Company, Inc.

Trex® RainEscape® products are manufactured and sold by Dri-Deck Enterprises, LLC under a Trademark License Agreement with Trex Company, Inc.

See this article online Here.


(Carlsbad, CA)- August 22, 2017 – Reef, the global surf lifestyle leader, partners up with the iconic surf media brand, Surfer, to create a collection of magazine cover inspired sandals and t-shirts. With a unique pop-out design, the sandals provide an experience for the buyer while keeping the magazine artwork preserved.

The collaboration came about after browsing through a collection of vintage magazines and referencing Reef ads from the Surfer Magazines of the 90’s. Both brands are iconic within the surf community, so the collaboration was very natural. “We’re excited about working with Reef on this strategic licensing partnership with Surfer,” said Norb Garrett, EVP of TEN’s Sports & Entertainment Group. “Reef and Surfer have been longtime partners and share the love of surfing and the lifestyle that embodies the sport. This partnership represents a clever extension of both brands which we hope consumers will love.”

Reef and Surfer revived four of the most iconic covers that embody surf culture from the 60’s through the 80’s. The covers show the progression of surfing culture from artistic graphics of legend John Severson to Lance Carson sunset shots and of course Jon Damm surfing Pipeline in short florescent shorts.

The unique pop-out design concept came from our design team, who wanted to do something that really stood out and wasn’t just another printed sandal. “We were inspired by the concept of framing an old album cover or vintage magazine and hanging it next your surfboards in the garage.” Says Paul LaBarbera, Director of Footwear Design. “Something a surfer would think of as art versus just another sandal that would sit by the front door. By keeping the magazine shape, we were able to bring the artwork to life.”

With the recent passing of SURFER founder, John Severson, it’s fitting that the issue of SURFER showcasing the new collaboration will include John’s artwork, not only in the Reef sandal images, but also on the issue’s cover. The Reef X Surfer collection is available at surf shops and select retailers starting October 1, 2017. $26 – $30 MSRP.


Reef is the surf lifestyle leader that encourages your journey of discovery.  Rooted in California surf culture since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.

REEF™ and Just Passing Through™ are trademarks of South Cone, Inc.


Aloe Gloe, Organic Aloe Water Announces Strategic License Partnership with SURFER

Custom Aloe Gloe SURFER Bottles Now on Shelves at Retailers Across the Country


MANHATTAN BEACH, Calif., June 15, 2017– Aloe Gloe, a fast-growing line of certified organic Aloe water, is excited to be partnering with SURFER, the premier brand and foremost authority on surf culture, to strategically reach a like-minded audience of consumers seeking a natural and healthy lifestyle.

SURFER was founded in 1960 and takes pride in maintaining its reputation as “the bible of the sport” of surfing. Aloe Gloe’s leadership in the Aloe water market and the passion behind the brand further solidifies the collaboration.

“Partnering with SURFER was a natural fit for Aloe Gloe considering the commonalities of our health conscious consumers,” said Dino Sarti, co-founder and CEO of Aloe Gloe. “We’re thrilled to work with SURFER to have added visibility in stores, in print and online to expand our audience and engage with existing fans of Aloe Gloe.”

Aloe Gloe is a refreshing beverage and is the only premium, organic, kosher, Project Non-GMO verified, and gluten-free Aloe water on the market. Available in four refreshing flavors – Crisp Aloe, Coconut, Lemonade, and White Grape – Aloe Gloe is inherently low in sugar and locally sourced and produced in Southern California.

“Our partnership with Aloe Gloe is a great fit for the SURFER brand as it inspires our community of brand enthusiasts to live a healthy lifestyle and stay hydrated,” said Tony Perez, General Manager of SURFER. “Aloe Gloe comes in good taste and good health, making it the perfect beverage for conscious surfers.”

Custom Aloe Gloe and SURFER bottles are currently on shelves at retailers across the country, including Kroger, Safeway, Publix, Albertsons, Walmart, ShopRite, and 7-Eleven locations. The partnership is also being promoted via SURFER’s print and online publications.

“Identifying this licensing and collaborative marketing partnership with Aloe Gloe is a win-win and allows us to leverage our unparalleled media network to expand the awareness and showcase the product benefits of Aloe Gloe,” said Norb Garrett, EVP/GM, Sports & Entertainment Group at The Enthusiast Network. “Aloe Gloe is a quality beverage for the surfer enthusiast community where healthy rehydration is part of their daily active lifestyle.”

For more information on where to purchase Aloe Gloe, please visit and track the hashtag #GloeFromWithin for daily inspiration. To learn more about SURFER, please visit

About Aloe Gloe™ 

Aloe Gloe™ is the premium and only USDA certified organic, Project Non-GMO verified and gluten-free Aloe water on the market. Founded in 2011 by the 20-year beverage industry veterans of LA Libations, Dino Sarti, Danny Stepper and Pat Bolden, and headquartered in Southern California, Aloe Gloe has achieved a rapidly growing distribution footprint in the United States through its strategic partnership with Coca-Cola. The thirst-quenching beverages are locally sourced and produced and currently available at retailers nationwide, including Kroger, Safeway, Publix, Albertsons, Walmart, ShopRite, 7-Eleven and For more information on Aloe Gloe, visit or follow on Facebook, Instagram and Twitter.

About The Enthusiast Network (“TEN)
TEN: The Enthusiast Network is the world’s premier transmedia network of enthusiast brands, such as MOTOR TREND, AUTOMOBILE, HOT ROD, SURFER, TRANSWORLD SKATEBOARDING, and GRINDTV. With more than 60 websites, 50 publications, 50 annual events, the Motor Trend OnDemand subscription video-on-demand service, as well as the world’s largest automotive and action/adventure sports media platforms, TEN inspires enthusiasts to pursue their passions. For more information, visit

See this article on PRweb Here.

Brown Jordan Outdoor Kitchens

Brown Jordan Outdoor Kitchens gives you a tour of the innovative ASA-D2 outdoor kitchen at the 2017 ICFF.


Freestanding modular outdoor kitchen recognized for outstanding global design

ASA-D2 Aura: Closed GrillASA-D2 Aura: A sophisticated replica of Calacatta marbleASA-D2 Aura: Open GrillASA-D2 Aura: A sophisticated replica of Calacatta marbleASA-D2 Halo: Open GrillASA-D2 Halo: A soft white hue married with a high-gloss finish ASA-D2 Halo: Open GrillASA-D2 Halo: A soft white hue married with a high-gloss finish ASA-D2 Domoos: Closed GrillASA-D2 Domoos: A solid black with exceptional shine, both luminous and intense ASA-D2 Domoos: Open Grill ASA-D2 Domoos: A solid black with exceptional shine, both luminous and intense ASA-D2 Trilium: Closed GrillASA-D2 Trilium: A stunning color reminiscent of aged and oxidized steelASA-D2 Trilium: Open GrillASA-D2 Trilium: A stunning color reminiscent of aged and oxidized steel.


Modular Outdoor Kitchen Cabinet ASA-D2

ASA-D2: a new generation in outdoor kitchens.

Brown Jordan® Outdoor Kitchens partnered with Dekton® by Cosentino® and Daniel Germani Designs to re-imagine the outdoor cooking and entertaining spaces.
The ASA-D2 is an innovative modular outdoor kitchen fit for any setting, enhancing the space with versatility, functionality, and design.
Able to withstand the most severe weather conditions, the ASA-D2 freestanding outdoor kitchen features an aluminum structure and stainless steel body for strength and stability with an ultra-compact Dekton® countertop for extra durability.

Brown Jordan® Outdoor Kitchens is leading the outdoor industry by showcasing color, style and design and inspiring entertainment, culinary creativity, and leisure living. We are established as leaders in transforming outdoor entertainment from a simple barbecue island to a fully functional outdoor entertainment space, in which the outdoor kitchen is central to the space.

Collaborating with Cosentino® and Daniel Germani Designs, Brown Jordan® Outdoor Kitchens proudly presents, the ASA-D2, the next generation in outdoor cooking and entertainment.

The ASA-D2 is a contemporary, free-standing outdoor kitchen utilizing ultra-durable materials to beautifully withstand exposure to the elements. Its modular design gives consumers the flexibility to select from four finishes and choose their appliance options, while its 360-degree functionality provides access to storage and shelving on both sides of the unit.

Download the ASA-D2 brochure for additional information about the next generation in outdoor kitchens!

Learn more at the Brown Jordan Facebook page here:

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A Modular, Freestanding Outdoor Kitchen from Brown Jordan



With outdoor living on the rise, it’s only natural that homeowners long for designs that rival those inside the home. ASA-D2 brings a level of sophistication that’s been missing in outdoor kitchens and with the use of Dekton’s innovative surface materials, you’re getting one that not only benefits from its superior design, but its performance also. Dekton is super low maintenance, resists stains and scratches, UV resistant, and absorbs very little water, making it the perfect material for a design-focused, outdoor kitchen. On top of that, Brown Jordan Outdoor Kitchens has an innovative powder-coat process that allows them to customize their stainless steel cabinets to mimic the patterns of the Dekton countertops.


This collaboration with Dekton and Brown Jordan Outdoor Kitchens was a blast. I was tired of the same old boring, “dude” barbecues. Introducing a “furniture feel” to a very utilitarian piece was my number one goal. ASA-D2 is an “outdoor kitchen” that is flexible, light, modular, extremely durable and resilient to the elements without leaving out the design aspect out of the equation. My customer is someone who enjoys design, loves entertaining outdoors and has a blast grilling in a sexy outdoor kitchen while, maybe just maybe, drinking a dirty martini with 3 blue cheese olives.
ASA-D2 is available in four of Dekton’s colors: Trilium (an aged and oxidized steel look), Spectra (a solid, shiny black), Aura (a replica of Calacatta marble), and Halo (a soft white hue with a high-gloss finish). ASA-D2 made its debut during the 2017 Kitchen and Bath Industry Show.


Boyd Specialty Sleep Offers Ergonomic and Economic Solutions With Mattresses Under the Thomasville, Broyhill and Drexel Heritage Brands

By Gretchen Kast and Christopher Schriever

For almost 35 years, Boyd Specialty Sleep has taken a unique approach to bedding manufacturing by truly thinking beyond the mattress. As an entrepreneur, president Denny Boyd is highly motivated, especially when he believes a consumer need is not being met. With more than 30 patents to its name and 10 more pending, the company has become a leader in industry firsts by introducing creative solutions to fit specific consumers needs.

In its early years, Boyd pioneered the wave-less waterbed and its six-chamber, high-end air beds. The company went on to develop one of the industry’s first computer-based, in-store sleep diagnostic programs: Sleep Metrics. This advanced diagnostic system, which has both in-store and online components, provides personalized mattress, pillow and protector recommendations.

Boyd’s portfolio includes a wide range of mattress collections and add-on products offering its retailer partners numerous opportunities to address its customers needs and increase sales. Last year, Boyd introduced the first non-electric adjustable bed called Easy Adjust, as well as the industry’s first knock-down adjustable power base.Boyd was also the first producer to make all of its products UPS-shippable—an added convenience to both retailer and consumer.

“Our goal,” Boyd explained, “is to exceed expectations at every level at our business.”

Beyond simply creating innovative sleep solutions, Boyd has set itself apart by providing retailers with quality mattresses under well-known brand names to further help increase their margins and sales numbers. “Boyd Specialty Sleep is about meeting consumer needs, but it’s also about understanding retailer needs, which are very different,” Boyd explained. “Consumers want comfort, support, adjustability and customization. Their needs are primarily ergonomic. Retailers want products that differentiate them from competitors so they can maximize their sales and margins. Their needs are primarily economic.”

The company focuses on the intersection of these two approaches, offerings products and collections that satisfy the needs of both consumers and retailers. “We try to find the tangents between those drivers by developing sleep products that deliver a unique selling proposition, generate healthy margins for retailers and attract consumers’ attention and dollars,” Boyd continued.

In 2013, the company made the unprecedented decision to license some of the most consumer-recognized, premium furniture names: Thomasville, Broyhill and Drexel Heritage. With a wide variety of mattress collections and sleep accessories under these brands, Boyd helps retailers appeal to their customers with quality innovation and well-known, trusted names in furniture.

At the Summer Las Vegas Market, Boyd continued this approach with the introduction of two collections that are forging new categories in the mattress industry: the Broyhill Cube and the Broyhill O2.

The Broyhill Cube system provides consumers a superior level of individualized comfort and support without machinery or electronics, making it the most flexible and customizable mattress Boyd has ever developed. Every mattress in the collection features a high-density foam perimeter and 12 to 18 separate cubes or chambers that are made from two different materials on either side. Each chamber is encased in frictionless nylon tricot fabric, enabling sleepers to easily flip or rearrange these chambers to customize their side of the mattress to their personal comfort and support preferences.

This three-bed series features stretch knit covers and a staggering array of comfort options. The introductory model features chambers made from gel visco foam and engineered latex, while the middle bed offers gel visco foam and gel latex. The top model of this collection includes additional air customization to further enhance the feel. The dual comfort

cubes are enclosed in vinyl casing with a valve that consumers can leave open or closed. When open, the air can “breathe” in and out of the chambers under the weight and movement of the sleeper and deliver a floating sensation.

The Broyhill O2 collection is a very different kind of bedding solution, providing specific Performance Sleep technologies to “maximize health and the everyday activities that require strength, energy, cognition, memory and positive mood,” Boyd explained. With the retail price ranging from $599 to $999, this line-up promotes health benefits and at an approachable price point to target the millennial demographic.

Each Broyhill O2 bed features exclusive Gelflex material, a gel-infused engineered latex that is highly dense but flexible, and features channel ventilation for improved circulation. The Gelflex is paired with patented Celliant fibers in the covers, which use a sleeper’s own body heat to increase blood oxygen saturation.

“While you sleep, these two components deliver a number of health benefits, from increased oxygenation and temperature regulation to boosting blood flow to the tissues,” said Boyd. “People can enjoy a more restful sleep because their oxygen levels are being optimized.”

The price point and styling for this collection was designed with millennials in mind, but the health benefits of the technologically-advanced materials and additional oxygenation appeal to consumers across a wide range of demographics.

Boyd attributes much of his longstanding success to a company culture that’s dedicated to fulfilling consumer needs and a retail philosophy that accommodates a diverse base of retail partners, which includes more than 1,000 mattress and furniture stores across the U.S.

“When retailers buy our products, they buy into our company and our unique assets,” he explained. “A customer-oriented focus, quality products that meet real and identified consumer needs, goods that are readily made and easily shipped—and the idea that something new is always on the horizon, designed to excite retailers, RSAs and consumers.”

Boyd Specialty Sleep is already busy at work at its next major introduction for the Winter Las Vegas Market, continuing its tradition of new and exciting bedding solutions.


Broyhill, Thomasville and Drexel Heritage are trademarks of Heritage Home Group LLC Family of Companies © 2014 All Rights Reserved



Brown Jordan Rugs collection to feature superior design and quality for indoors or out

Los Angeles, CA – March 14, 2016 – Brown Jordan has entered into a license agreement with
G. A. Gertmenian, a fourth generation importer and wholesaler of accent and area rugs, to
produce a collection of fine quality rugs for indoors or out.

The inaugural collection will consist of six designs in multiple colorways and sizes. Made in
Belgium on precision looms, the all-weather performance rugs are constructed using a
specialized cabled yarn system to achieve enhanced texture and depth of color. The durable
100% polypropylene yarns feature UV stabilization to resist fading and are also resistant to,
stains, mildew and shedding.

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Strategic Brand Solutions