(Carlsbad, CA)- August 22, 2017 – Reef, the global surf lifestyle leader, partners up with the iconic surf media brand, Surfer, to create a collection of magazine cover inspired sandals and t-shirts. With a unique pop-out design, the sandals provide an experience for the buyer while keeping the magazine artwork preserved.
The collaboration came about after browsing through a collection of vintage magazines and referencing Reef ads from the Surfer Magazines of the 90’s. Both brands are iconic within the surf community, so the collaboration was very natural. “We’re excited about working with Reef on this strategic licensing partnership with Surfer,” said Norb Garrett, EVP of TEN’s Sports & Entertainment Group. “Reef and Surfer have been longtime partners and share the love of surfing and the lifestyle that embodies the sport. This partnership represents a clever extension of both brands which we hope consumers will love.”
Reef and Surfer revived four of the most iconic covers that embody surf culture from the 60’s through the 80’s. The covers show the progression of surfing culture from artistic graphics of legend John Severson to Lance Carson sunset shots and of course Jon Damm surfing Pipeline in short florescent shorts.
The unique pop-out design concept came from our design team, who wanted to do something that really stood out and wasn’t just another printed sandal. “We were inspired by the concept of framing an old album cover or vintage magazine and hanging it next your surfboards in the garage.” Says Paul LaBarbera, Director of Footwear Design. “Something a surfer would think of as art versus just another sandal that would sit by the front door. By keeping the magazine shape, we were able to bring the artwork to life.”
With the recent passing of SURFER founder, John Severson, it’s fitting that the issue of SURFER showcasing the new collaboration will include John’s artwork, not only in the Reef sandal images, but also on the issue’s cover. The Reef X Surfer collection is available at surf shops and select retailers starting October 1, 2017. $26 – $30 MSRP.
Reef is the surf lifestyle leader that encourages your journey of discovery. Rooted in California surf culture since 1984, our purpose is to provide premium, comfortable, and innovative products in a sustainable manner.
REEF™ and Just Passing Through™ are trademarks of South Cone, Inc.