About Us

Brand Capital Marketing (“BCM”) is a full-service corporate trademark licensing agency with a proven track record of developing successful partnerships that complement, support, and accelerate the growth of our clients’ businesses. Our depth of knowledge and experience in over 100 consumer products categories coupled with our disciplined and unique approach to developing and managing licensing relationships, provides significant benefits to our clients and the manufacturers and/or retailers that license the right to use our client’s powerful brand(s).

Strategic Brand Licensing

Licensing Program Strategic Planning

Licensing Benefits

BCM Partnership Values

Licensing Program Support

Successful Results

 We Are the Pioneers of Integrated & In-Channel Licensing

With decades of experience, we have produced over $1 Billion in new sales in over 80 consumer product categories across multiple channels of retail!

- Brand Capital Marketing -

A Proven Track Record

We are the pioneers of Integrated and In-Channel licensing, elevated forms of Brand Extension licensing, program development techniques and strategies. Our services are designed to grow each licensed business.

Case Studies

We believe our licensing work speaks for itself. You can browse a few of our success stories below...

Trex Pergolas

Outdoor Living

Trexx Outdoor Furniture

Outdoor Living, Successful Results Gallery

Brown Jordan – Outdoor Kitchens

Outdoor Living

Brown Jordan – Fires

Outdoor Living

Heritage Home Group – Mattresses

Home Comfort

Hunter Fan Company

Home Comfort

Heritage Home Group – Children/Youth Furniture

Home Furnishings

Strategic Brand Solutions

Successful Results

• BCM’s team is professional and always provides us the highest levels of service and expertise to support our licensed business. They have tremendous passion for licensing and it is clear their focus is to create a win-win relationship. Their involvement is invaluable and contributes greatly to the success of our license.

  Alexander Eburne, CEO – EcoSmart

• I have worked with BCM and the Principals of the company for many years in roles as both the brand owner (licensor) and licensee. They are experts in corporate brand licensing and consistently take a professional and strategic approach to developing long-term successful licenses. In my unique position I witnessed how BCM worked from both sides of the relationship, and I saw firsthand that they provide solid financial and marketing benefits to both the brand owner and licensee in a mutually beneficial fashion.

  Christopher Carmicle, Past President - Brown Jordan

• BCM works closely with us to grow the licensed business. The partnership has been strong and our license has added tremendous value to our overall company. BCM’s team has been integral to the overall partnership’s success and we look forward to working with them for years to come.

  Mitch Slater, President - Danver

• It is a pleasure working with the entire team at BCM.  They are creative, talented and experts in licensing.  They do all the heavy lifting and with our broad portfolio of automotive and sports enthusiast brands, they consistently provide each brand with the attention they need to develop successful licensing partnerships.

  Mark Han, SVP – The Enthusiast Network

• We converted 100% of our business to the Trex brand license because of the in-channel licensing strategy benefits BCM championed on our behalf. We integrated quickly into Trex’s national distribution and now have good relationships and market share with both Home Depot and Lowes. As a result, we have experienced exponential growth.

• We have truly enjoyed working with BCM.  Our licensing program is an integral part of our company and has grown every year thanks to their stewardship and professional expertise.